Voxguru
A personalised music learning platform designed to make practice engaging, structured, and rewarding.
MY OWNERSHIP
Revamped the MVP to deliver a more engaging, guided, and discoverable learning experience. (2021)
Story
When I started the VoxGuru project, the product already had an MVP for learning music online, but the experience wasn't quite helping learners build a consistent learning habit. The existing experience was largely passive and content-led, making it easy for users to lose interest or drop off. The product also lacked a clear sense of personalisation and progression.
I worked on the end-to-end experience redesign, starting with a discovery phase involving stakeholders and development teams, along with user surveys, interviews and a heuristic evaluation of the existing MVP. The research helped us understand that learning music wasn't just about giving users more lessons. Time, motivation, and the lack of a structured learning path were major barriers. We reframed the experience around creating a more personalised, guided and active learning journey.
From there, I worked across the product from onboarding and personalisation to course discovery, learning modules, progress and confidence tracking, practice experiences, and live classes to create a more cohesive learning ecosystem.
The goal was simple: make learning music feel less like consuming lessons and more like having a teacher who keeps you moving forward.
Understanding what's wrong
Discussion with stakeholders, MVP evaluation, User research and interviews were conducted to understand the product, the audience and ultimately to discover the problem.
Ideation & Planning
Feature prioritisation, layout planning and journey mapping was done for obtaining early feedbacks from stakeholders and dev team.
Potential issues were resolved; Alignment on design intent and development feasibility were confirmed.
FInal UI
Designed to make music-learning immersive
Onboarding
A smooth onboarding experience catering to both first-time and returning users were created which absorbed user data that helped tailor a personalised experience to the users.
Content Discovery
Improved navigation design and enhanced content visibility paired with consistency and delight was introduced to improve value proposition.
This helped increase conversion.
Learning Module
A personalised learning structure was introduced which created a handholded, active learning experience to the users with a more efficient learning curve. Key features include Daily Workbook, Confidence Tracking, Visual Learning, Practice Modules etc.
A drastic decrease in drop-offs and high retention was observed.
madhavanasok@gmail.com
Voxguru
A personalised music learning platform designed to make practice engaging, structured, and rewarding.
My Ownership: Revamped the MVP to deliver a more engaging, guided, and discoverable learning experience. (2021)
Onboarding
A smooth onboarding experience catering to both first-time and returning users were created which absorbed user data that helped tailor a personalised experience to the users.
Content Discovery
Improved navigation design and enhanced content visibility paired with consistency and delight was introduced to improve value proposition.
Learning Module
A personalised learning structure was introduced which created a handholded, active learning experience to the users with a more efficient learning curve. Key features include Daily Workbook, Confidence Tracking, Visual Learning, Practice Modules etc.
Designed to
make music-learning immersive
Story
When I started the VoxGuru project, the product already had an MVP for learning music online, but the experience wasn't quite helping learners build a consistent learning habit. The existing experience was largely passive and content-led, making it easy for users to lose interest or drop off. The product also lacked a clear sense of personalisation and progression.
I worked on the end-to-end experience redesign, starting with a discovery phase involving stakeholders and development teams, along with user surveys, interviews and a heuristic evaluation of the existing MVP. The research helped us understand that learning music wasn't just about giving users more lessons. Time, motivation, and the lack of a structured learning path were major barriers. We reframed the experience around creating a more personalised, guided and active learning journey.
From there, I worked across the product from onboarding and personalisation to course discovery, learning modules, progress and confidence tracking, practice experiences, and live classes to create a more cohesive learning ecosystem.
The goal was simple: make learning music feel less like consuming lessons and more like having a teacher who keeps you moving forward.
Ideation & Planning
Feature prioritisation, layout planning and journey mapping was done for obtaining early feedbacks from stakeholders and dev team.
Potential issues were resolved; Alignment on design intent and development feasibility were confirmed.
Understanding what's wrong
Discussion with stakeholders, MVP evaluation, User research and interviews were conducted to understand the product, the audience and ultimately to discover the problem.
madhavanasok@gmail.com