Life at Myntra
A digital experience designed to bring Myntra’s culture, people, and opportunities to life.
MY OWNERSHIP
Led the redesign of Myntra’s employer branding portal to elevate storytelling and streamline the candidate pipeline. (2023)
Story
Myntra was already a brand people knew and loved as a fashion platform. But when it came to understanding the people, culture and opportunities behind the brand, there was a different story to tell.
The challenge was to redesign the corporate experience so it felt less like a traditional company website and more like an extension of Myntra itself, something that could spark curiosity and showcase the people and culture, and make potential employees want to explore further.
I worked closely with the Myntra team to understand what they wanted the experience to communicate and translated that into the structure, interactions, and visual language of the new Life at Myntra experience.
Exploring the ‘why’
I first focused on understanding the goal, the audience and the story Myntra wanted to tell. That helped me figure out what mattered, what needed to be surfaced and how the information should come together before exploring the visual direction.
Designed to Turn Interest Into Intent
Home
Designed to turn curiosity about Myntra into a reason to explore further.
Students Corner
For students to explore opportunities and get a feel for life at Myntra.
View more at
life.myntra.com
Read Next
Have a good idea? Let’s make it great!
Feel free to get in touch
madhavanasok@gmail.com
Life at Myntra
A digital experience designed to bring Myntra’s culture, people & opportunities to life.
My Ownership: Led the redesign of Myntra’s employer branding portal to elevate storytelling and streamline the candidate pipeline. (2023)
Story
Myntra was already a brand people knew and loved as a fashion platform. But when it came to understanding the people, culture and opportunities behind the brand, there was a different story to tell.
The challenge was to redesign the corporate experience so it felt less like a traditional company website and more like an extension of Myntra itself, something that could spark curiosity and showcase the people and culture, and make potential employees want to explore further.
I worked closely with the Myntra team to understand what they wanted the experience to communicate and translated that into the structure, interactions, and visual language of the new Life at Myntra experience.
Exploring the 'why'
I first focused on understanding the goal, the audience and the story Myntra wanted to tell. That helped me figure out what mattered, what needed to be surfaced and how the information should come together before exploring the visual direction.
Designed to
Turn Interest Into Intent
Home
Designed to turn curiosity about Myntra into a reason to explore further.
Students Corner
For students to explore opportunities and get a feel for life at Myntra.
View more at
life.myntra.com
madhavanasok@gmail.com
Snapdeal
An e-commerce experience built around accessible, value-driven shopping.
Read Next